WWII profoundly changed the role and status of women. As the military’s needs for “manpower” increased, so did industry’s need for WOMANPOWER. From 1940 to 1944 over 6 million women joined the workforce filling jobs that had been exclusively male. Despite initial concerns, by WWII’s end women had proved to be a formidable, invaluable force in the War effort.
As Men returned from WWII, most women left the factories. But the confidence, competence, and earning power they had experienced forever changed America’s workplace. Over time Rosie has become an icon symbolizing women’s strength, determination, and ability to do any job.
Celebrate Women's History with our fine selection of "Rosie" merchandise
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